How eco-friendly is your small business website? How eco-friendly is your small business website?
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I visited a website recently that turned to black when I had walked away for a few minutes to make myself a cup of... How eco-friendly is your small business website?

I visited a website recently that turned to black when I had walked away for a few minutes to make myself a cup of coffee. Supposedly to “save power”, the site had activated some form of screensaver until I returned to my computer and wiggled my mouse. I find it questionable if that practice actually saves power, since my monitor was still switched on. But it did pose an interesting question: how eco-friendly is a website?

Probably the biggest power consumption in keeping the internet alive goes towards the server parks that run it. Sure, my beloved MacBook uses some power but I’m fairly certain it’s far less than the servers that power my various websites. If you have a small business, you sure have a website. If not, you should. But have you ever taken a moment to ask yourself the question how eco-friendly your website really is? You might have already made some eco-friendly adjustments in your personal life, but did you know your website can be green too?

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As energy awareness continues to grow, people are looking to make environmentally responsible decisions as consumers. Make sure your website is eco-friendly to:

  • Appeal to your eco-conscious customers
  • Build your reputation as environmentally responsible

We have secured a promotional rate with FatCow for readers of Living by Experience. Their company’s offices and data centres are 100% wind powered – and on top of that they provide you with “udderly fantastic webhosting” that has everything you need for your website in a friendly, accessible environment.

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Wilko van de Kamp Author

WILKO VAN DE KAMP is the author of #1 international best seller The Freedom Project and several other books and e-books. He's also an award-winning photographic artist, and professional world traveler. His inspiration comes from traveling all over the world. He calls the Canadian Rocky Mountains his home, and the rest of the world his office. He has been capturing our wonderful planet, and it's beautiful inhabitants, for more than half his life. Wilko has spent his life traveling the world to capture awe-inspiring images for those who wouldn't see them otherwise, and to inspire others to embark on their journey of a lifetime. Through his art, writing and appearances as a keynote speaker he enjoys sharing his colorful experiences with the world.