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How social media erased the once popular work-life balance

How social media erased the once popular work-life balance

Wilko van de Kamp's avatar
Wilko van de Kamp
Jul 17, 2023
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Living by Experience
Living by Experience
How social media erased the once popular work-life balance
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As a creative business person, or as I’d like to call it “artrepreneur“, you probably have a social media work-life balance: you’re active on LinkedIn, and keep Facebook for your personal life. Right? Wrong! Many entrepreneurs overlook the power of social media marketing on the personal side of social media marketing where it’s not about selling, but about sharing.

Following topics 

Social networking sites have taken away the anonymity of the Internet by connecting people online. People are starting to use their social media profiles to learn more about whatever it is they’re interested in. The once popular work-life balance starts to fade, especially online. Social media doesn’t just connect people, it connects people interested in specific subjects. This is one of the principles I’ve used building my social media masterclass – people aren’t necessarily following other people, they’re first and foremost following topics they’re interested in. Once you know that life-changing social med…

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