In business, it’s all about making pivots: slight changes in the way you do things that are going to make a massive impact on your results.
Many business owners I work with are initially thinking of doing a complete overhaul of their processes.
For example, they may want to re-do their entire marketing or sales approach. I almost always discourage a complete overhaul. Why start from scratch? Your current process, as dysfunctional as it may currently be, is a process you can start with.
Let’s make it better.
That’s what pivoting is all about.
Making small changes
The goal isn’t the overhaul your entire operations. The goal is to simply make small changes – as difficult as they may seem to be. Once you make the change, test and measure your outcomes. The proof is in the pudding, but only after you’ve implemented the change.
From there, the g0al is relatively simple: keep going. Continue to test and measure new approaches to old ways of doing things.
Don’t believe it’ll work?
Don’t think it’ll work? Amazon made millions more – only because they were willing to test and measure what they are doing. In one of their tests, they simply changed the colour of their checkout button. The result? Multi-millions in additional revenue. Just because they were willing to change a colour on their website. I guess you’ll never know what will work.
That’s encouraging, but you’re probably not yet at the company size Amazon is. Changing the colour of your checkout button is likely more a distraction than an actual opportunity. The objective isn’t to find the magic colour – because in your case the difference likely will be insignificant.
The goal is to be willing to take a risk. Change something – and see what work for you. You never know what it’ll be – until you try.
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