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Making Pivots: Slight Changes In The Way You Do Things In Business Making Pivots: Slight Changes In The Way You Do Things In Business
In business, it’s all about making pivots: slight changes in the way you do things that are going to make a massive impact on... Making Pivots: Slight Changes In The Way You Do Things In Business

In business, it’s all about making pivots: slight changes in the way you do things that are going to make a massive impact on your results.

Many business owners I work with are initially thinking of doing a complete overhaul of their processes.

For example, they may want to re-do their entire marketing or sales approach. I almost always discourage a complete overhaul. Why start from scratch? Your current process, as dysfunctional as it may currently be, is a process you can start with.

Let’s make it better.

That’s what pivoting is all about.

Making small changes

The goal isn’t the overhaul your entire operations. The goal is to simply make small changes – as difficult as they may seem to be. Once you make the change, test and measure your outcomes. The proof is in the pudding, but only after you’ve implemented the change.

From there, the g0al is relatively simple: keep going. Continue to test and measure new approaches to old ways of doing things.

Don’t believe it’ll work?

Don’t think it’ll work? Amazon made millions more – only because they were willing to test and measure what they are doing. In one of their tests, they simply changed the colour of their checkout button. The result? Multi-millions in additional revenue. Just because they were willing to change a colour on their website. I guess you’ll never know what will work.

That’s encouraging, but you’re probably not yet at the company size Amazon is. Changing the colour of your checkout button is likely more a distraction than an actual opportunity. The objective isn’t to find the magic colour – because in your case the difference likely will be insignificant.

The goal is to be willing to take a risk. Change something – and see what work for you. You never know what it’ll be – until you try.

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Wilko van de Kamp Author

WILKO VAN DE KAMP is the author of #1 international best seller The Freedom Project and several other books and e-books. He's also an award-winning photographic artist, and professional world traveler. His inspiration comes from traveling all over the world. He calls the Canadian Rocky Mountains his home, and the rest of the world his office. He has been capturing our wonderful planet, and it's beautiful inhabitants, for more than half his life. Wilko has spent his life traveling the world to capture awe-inspiring images for those who wouldn't see them otherwise, and to inspire others to embark on their journey of a lifetime. Through his art, writing and appearances as a keynote speaker he enjoys sharing his colorful experiences with the world. Visit him online at www.wilko.ca