Living by Experience - Travel and Photography Lifestyle Magazine
The first steps towards building a successful small business website The first steps towards building a successful small business website
How important is domain registration and hosting to your website? I have created many websites, both for myself or for one of my businesses,... The first steps towards building a successful small business website

How important is domain registration and hosting to your website? I have created many websites, both for myself or for one of my businesses, it has become crystal clear that one of the most important steps in the process of establishing your online presence is the domain registration and hosting. This might sounds trivial, but many “artrepreneurs” skip over these important steps. Without the foundation in place, your website will be marginal at best.

Good web hosting is going to cost you some money, but it is worth it. When you go with a free domain or hosting service, you end up loosing control and performance – which ultimately will negatively impact your business image. You always want to have a top-level domain, such as http://wilko.ca or https://livingbyexperience.com rather than one that is generic to a free domain registration and hosting service.

The first step is choosing a domain name, the web address that you want. The registration usually costs about ten dollars per year. Spend some time brainstorming a name and don’t be afraid to ask people for their opinion. Remember, the domain name you use for your website is what people will know you by and is one of the most important things you decide in the early stages of building your site.

Choose a domain name that is not only descriptive of your website, but also easy to remember. Try to choose a domain name that includes one or more of your most important keywords so that it will show up higher in web searches. For example, if your website is about travel, you might check to see if http://travel.com is available (it is not). Domains are like women – the good ones are usually taken, so you might have to try variations like http://travel-lover.com.

Once you secure your domain name, the next step is to find someone who can host your website. A hosting service will actually place your website on the internet for you at the address you have registered. It has been my practice for years to use two different companies: one for your hosting and one for your domain registration. That way if you part with your web hosting company, you will still have control of your domain name. You don’t want to have all your eggs in one basket when it comes to your website.

Domain registration and hosting is a crucial part of developing a presence on the internet for yourself or your company. It is tempting to go with a free service so that you can get up and running as quickly and easily as possible, but the best thing you can do to properly market and draw traffic to your website is to take the time to make your domain registration and hosting a priority so that you get the domain you want and a hosting service that will best fit your needs. If you’re looking for a place to get started with your new site, try this hosting company. Their entire server park is powered by green energy, so you’ll be helping the environment a bit, too.

Discount hosting activation link

 

P.S. Once you’ve setup your new business online of course you need a solution to invoice your new clients and get paid fast as well! I use Freshbooks to do all of that online. Check it out.

Wilko van de Kamp Author

WILKO VAN DE KAMP is the author of #1 international best seller The Freedom Project and several other books and e-books. He's also an award-winning photographic artist, and professional world traveler. His inspiration comes from traveling all over the world. He calls the Canadian Rocky Mountains his home, and the rest of the world his office. He has been capturing our wonderful planet, and it's beautiful inhabitants, for more than half his life. Wilko has spent his life traveling the world to capture awe-inspiring images for those who wouldn't see them otherwise, and to inspire others to embark on their journey of a lifetime. Through his art, writing and appearances as a keynote speaker he enjoys sharing his colorful experiences with the world. Visit him online at www.wilko.ca