Living by Experience - Travel and Photography Lifestyle Magazine
You’re awesome You’re awesome
It’s funny how useless it is to invite “friends” on Facebook to events. The response rate is less than 1%. You’re awesome

It’s funny how useless it is to invite “friends” on Facebook to events. The response rate is less than 1%. In marketing that ratio is acceptable for cold leads – out of 100 people that never heard from you before, 10 might be interested, and 1 might buy.

The same goes for LinkedIn. When my first book got published I got really excited and wrote individual, personalized emails to hundreds of connections. I imagined they all wanted at least one copy, because I was certain if anyone of them had written a book I would certainly buy one (even if it was bad). It would just be cool to have a book on the shelf from someone you know. Also, I seem to love books more than people.

Those hundreds of messages resulted in two sales. Two. And crampy fingers. With the amount of money authors make on royalties these days I could barely afford my triple bypass frappuchino for breakfast the next morning. Self doubt kicks in. It might say something about people’s perception of me, or about the quality of my writing? But then why did I personally sell boxes full of my book at markets and events? I think it has to do neither with me, nor with the quality of my writing. I’d like to think both are awesome.

Admitted, I might not be perfect – but like the t-shirt says “I’m so close it scares me”. You’ll just have to believe that about yourself. Because if you don’t, who will? Not your LinkedIn or Facebook friends, that’s for sure.

Wilko van de Kamp Author

WILKO VAN DE KAMP is the author of #1 international best seller The Freedom Project and several other books and e-books. He's also an award-winning photographic artist, and professional world traveler. His inspiration comes from traveling all over the world. He calls the Canadian Rocky Mountains his home, and the rest of the world his office. He has been capturing our wonderful planet, and it's beautiful inhabitants, for more than half his life. Wilko has spent his life traveling the world to capture awe-inspiring images for those who wouldn't see them otherwise, and to inspire others to embark on their journey of a lifetime. Through his art, writing and appearances as a keynote speaker he enjoys sharing his colorful experiences with the world. Visit him online at www.wilko.ca