An Unconventional Approach To Social Media

This week confirmed once again that social media advertising is probably not what you should be doing as a creative entrepreneur.

Who else watched the 2018 Apple Keynote? Parts of it was a direct attack on Facebook and how people perceive their behaviour. While every entrepreneur out there thinks they should be doing more with Facebook ads, the recipients (aka your potential customers) see all the tracking and ads as creepy and undesired. Interesting disconnect, that proves once again that everything popular is wrong.

As a business owner you have to ask the question if you want your business to be associated with those feelings. You owe it to yourself, and your customers. I sure don’t – which is why the social media approach I teach in my classes has always been significantly different.

Curious about my unconventional approach to social media? After watching the keynote, I thought “FINALLY!” Well done Apple.

Unapologetic

Never stop promoting something you poured your heart and soul into.

I …