This week confirmed once again that social media advertising is probably not what you should be doing as a creative entrepreneur.
Who else watched the 2018 Apple Keynote? Parts of it was a direct attack on Facebook and how people perceive their behaviour. While every entrepreneur out there thinks they should be doing more with Facebook ads, the recipients (aka your potential customers) see all the tracking and ads as creepy and undesired. Interesting disconnect, that proves once again that everything popular is wrong.
As a business owner you have to ask the question if you want your business to be associated with those feelings. You owe it to yourself, and your customers. I sure don’t – which is why the social media approach I teach in my classes has always been significantly different.
Curious about my unconventional approach to social media? After watching the keynote, I thought “FINALLY!” Well done Apple.
Never stop promoting something you poured your heart and soul into.
I may be annoying sometimes as I post a lot about the things I’m passionate about. My approach may be unconventional, but it works. I’m not apologetic about having a passion for the work I do. (Sorry.) Even if you have a steady job today, how long does your job security last beyond the next two weeks? As Chris Guillebeau says, everyone should have a side hustle – not as a backup plan, “just in case”, but as a vehicle to channel your energy by working on something you believe in. Once you do, never stop promoting something you poured your heart and soul into. It’s something you created and should be proud of. If your friends think it’s too much, and don’t support you, why are they your friends? Sooner or later they’ll figure it out for themselves, but until they do you don’t need that kind of negativity in your life.
Social Media Detox
Ready for your social media detox? Check out my social media masterclass (and free trailer video) today. If this post and the free trailer video resonate with you, you can sign up from that same page right now if you wish – and secure your spot at current tuition levels. I don’t compete on price, but on quality. That means I don’t discount my classes anymore. Over time prices are scheduled to go up, so if this is something that resonates with you, please feel welcome to join my bandwagon today.
If you’re not convinced yet, do yourself a favour and help yourself to a free copy of my social media resource guide. It contains 200 tips that will help you get started on improving your social media presence organically. No need to waste your money on ads or “boosting” your posts. Save it for a really nice vacation instead.
Remember, when Facebook just started they never boosted any of their posts – and neither should you. Look at how big they’ve grown on their own. That’s the power of organic social media.Join The Masterclass
Wilko van de Kamp Author | Artist | Advisor
Hi, I’m Wilko van de Kamp, creator of Liberty Training Academy and author of the Freedom Project book series. For more than 15 years, I have helped people and their companies achieve their own results beyond their goals. I work with authors, coaches and experts to build their brand to become a #1 industry influencer and increase their impact on the communities they serve. We focus on every aspect of personal brand building through technology and storytelling, with a relentless focus on accelerating the achievement of their personal, professional and financial goals. And I would love to do the same for you! To get started, you can preview any of my courses free of charge.