As a business coach and consultant, I work with small business owners every day. I help entrepreneurs establish their personal brand – and share their story. In my growth hacking class, we focus on discovering your story. Because ultimately your story is what makes you unique. It’s what sets you aside from everybody else. Once you’ve established that niche for yourself, you’ve freed your business from competing on price alone.
In the video below, I’ll share a case study of a realtor who used my book writing program as a way to share their story, and set themselves aside from the competition:
The Realtor Case Study
So let’s say if I wanted to sell my home, if I had to pick a realtor, it would be really difficult because there’s so many out there. And obviously, I know a realtor or two – but sometimes it might not be the person you want to do business with. Maybe it’s your friend, or you have a different personal relationship with that person.
So, in addition to the friends that you might want to consider, who would you look at? You would probably look at the realtors that make themselves stand out from the crowd. A fantastic way to stand out as an entrepreneur is to have a published book in your hands. A published book is something physical that you can show that differentiates you from everybody else.
Share Your Story
Always dreamed of writing a book “one day” but don’t know where to start? If you’re an entrepreneur—or just someone with a story to share—my Write a Book in a Week program was created just for you. Apply this life-changing blueprint to your story, and share it with your new and existing clients, creating new opportunities in your community.
Get started on the framework for your book today, free of charge by clicking here.
Curious about your next steps after watching the video and reading this article? Here’s some options for you:Write a Book in a Week
Wilko van de Kamp Author
WILKO VAN DE KAMP is the author of #1 international best seller The Freedom Project and several other books and e-books. He's also an award-winning photographic artist, and professional world traveler. His inspiration comes from traveling all over the world. He calls the Canadian Rocky Mountains his home, and the rest of the world his office. He has been capturing our wonderful planet, and it's beautiful inhabitants, for more than half his life. Wilko has spent his life traveling the world to capture awe-inspiring images for those who wouldn't see them otherwise, and to inspire others to embark on their journey of a lifetime. Through his art, writing and appearances as a keynote speaker he enjoys sharing his colorful experiences with the world. Visit him online at www.wilko.ca