Not Another Business Coach: The Issue With Most Coaching
Entrepreneur August 6, 2021 Wilko van de Kamp
This post is an example of the content I share every Friday in my Living by Experience Magazine. If you’d like your free copy, just click here.
The coaching industry is huge, $15-Billion-huge. Many professionals have left their office jobs to become highly successful coaches. Others maybe not so much. Not everyone who starts a coaching business sees success. But this is not a story about coaching success.
More importantly, not everyone who hires a coach sees success. The true measure of success for any coach, sports coach, business coach, life coach, or otherwise-any-coach, should be the results they achieve for their clients.
That’s where I’m different. I get excited when you get results. Having thousands of people go through my programs only means something when you achieve results. Helping you implement my systems is what makes the difference. I don’t like to call myself a business coach. My personal website states that I’m first an foremost an “Author, Artist, and Advisor”. A triple-A “freedompreneur”, as I’d like to call it.
The issue with coaches
This video explains the issue with most “coaching”:
Knowledge and experience
The issue with most coaching is that it’s led by you. You are the one that sets the goals. All the coaching is based on
what you say and what goals you’ve set. The coach has just learned to ask the right questions to help you get to that next step. But it’s all based on the input you provided.
Most of what I do is guided by best practice systems and trainings that I’ve developed, and supplemented by additional support for you on your journey. It’s both having the knowledge and experience, not either/or. The real truth and real progress lies in knowing a system and applying that as a guideline to what you’re trying to achieve. And on top of that, getting the experienced help you need along the way.
That’s the difference between teaching and coaching.
My Running Coach
My running coach says that he is a much better coach than he is a runner. He knows how to run already, but he’s a much better coach than he’s a runner himself. He knows the numbers that I need to hit if i were to train for a marathon. It’s about the goal that you set as a client, and then the coach will help you implement the system to help you achieve those goals.
I think that’s where most coaching fails and falls short. There is no system behind the coaching “questions”: it’s guided only by what you say. The coaching is guided by the questions that the coach will ask, but only in response to what you’ve already said.
The truth is already in what you’ve said somehow, and the questions don’t necessarily provide added value.
Let’s get specific
What you really need to achieve your goals is a proven system that will help you achieve your goals. If you’re looking for support along the way, ask what the person that you’re about to hire has achieved in that area. Whether it’s writing a book, building a
business, building a personal brand – ask “what are the results that you’ve seen”? The vague references to “6, 7, 8”-figures mean they’ve likely done zero. Be specific.
I’ve seen people double and triple their income after writing a book. I’ve won consulting projects based on my first book
when it came out. We’ve done over a quarter million in sales just because of that one book being released, and the system applied
with that book release.
Get into Action
If there’s anything i can do to help you using the systems I’ve created, let’s start a conversation. It’s free to get started: Joining a preview of any of my programs costs you nothing. Just let me know how I can help – I would love to work with you. It all starts with a preview, seeing where you’re at today and what you’re looking to achieve. I look forward to hearing from you!Preview a Course
P.S. Questions? Text me: 604-210-8668. Your support means the world to me, so if this post helped you, please consider buying a book (for you), a coffee (for me), or checking out a more in-depth course (for free). Thanks! 🙂