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Setting SMART Business Goals As A Creative Entrepeneur Setting SMART Business Goals As A Creative Entrepeneur
Every quarter, I set my goals for my life as a creative entrepreneur. Which sometimes means I spend a weekend resetting myself. Forgetting about... Setting SMART Business Goals As A Creative Entrepeneur

Every quarter, I set my goals for my life as a creative entrepreneur. Which sometimes means I spend a weekend resetting myself. Forgetting about everything I’ve been doing – and looking at what still works, and what doesn’t. My focus is always on setting SMART goals: Specific, Measurable, Attainable, Realistic, and Tangible. I’ve taught “SMART” goals ad nauseam in my career as a Service Management consultant, but they apply in setting any other goals in your life, or creative business, as well.


Setting specific goals is the key to success. What do you actually want to achieve? Most folks know the story about the 1954 Harvard class that measured those who made goals and those who did not. Each time they grouped the goal-oriented graduates into smaller and smaller groups: those who set specific goals, on a yearly basis, and on a monthly, weekly or daily basis – those who did set their goals ended up making more money, having more free time and far more happiness than those who did not.


The more measurable something is, the easier it is to see if we’ve achieved, or not achieved, the desired outcome. This is not about you – it’s about an external “auditor” being able to step in and determine whether you’ve achieved your goal, or not. If you’re vague in setting your goals, and don’t have a way to measure the results, how will you know whether you’ve achieved what you set out to do? You won’t, it’s that simple. And if you can’t, how would an external auditor be able to determine your rate of success? No matter what your goal is, make sure it can be measured.


When you set goals that are most important to you, you will find a way to make them happen. That’s a fact! Your mind will find opportunities that fit in with your goals. You will develop a more positive attitude, you’ll work to develop new skills and abilities, and you’ll somehow find the financial capacity to achieve what you’ve set out to do. Your mind will think of all the opportunities that you’ve left unanswered and you uncover new opportunities to help you achieve your goal.

You can do almost anything when you plan out the steps necessary to reach the goal, and set the time frame that holds you accountable to that goal. Goals that never before were possible, now are not only possible but are in fact probable, because you’ve learned to grow and match those goals. Writing down your goals helps you feel better about yourself, as you learn to see yourself worthy enough to achieve the goals you’ve set for yourself. You deserve to achieve your goals, no matter how far away they may seem to be in your current reality today!


Do you want to aim for something you’ll never reach, or for something that is within your power? Remember, you have to be willing and able to do something, so make sure you’re realistic in your goal setting. You definitely want to stretch and not set something you could do without effort, but if you know that there is absolutely no way you can physically run a 5-minute mile because you have arthritis, then don’t make that your goal. Keep in mind that with the abundance of knowledge available to you, you can achieve more than you ever thought possible before. Through online training, you can acquire access to the knowledge that you need to achieve your goals faster than before – even to those things you thought weren’t possible before.


A goal is tangible (or time-driven) when you can experience it with one of your five senses. That means you can taste it, touch it, smell it, see it or hear it. Or alternatively, you’re goal is made tangible by making it time-driven. When your goal is tangible, or when you tie an tangible goal to a time-based goal, you have a better chance of making it specific and measurable and thus see it as more attainable to you.

So be SMART about your goal setting, have others help you be more accountable to yourself for achieving the goals that are most important to you. That’s simple principle is what my online learning academy is founded upon. Once you join one or more of my entrepreneurial classes, you will do more and be more than you ever dreamed possible!

Full disclosure

But let’s get real, for a second. Today, I’m somehow tired of everything I’ve built and created in terms of lead pages, click funnels, webinars, ebooks and all the other stuff that doesn’t work in terms of online marketing.

Don’t get me wrong, I love the products I’ve created and stand behind my books, courses, and everything else I share. It’s just gotten so convoluted with too many funnels, pages, webinars, minisites, etc. Why can’t online marketing be as simple as “look, here’s what I created and this is how it’ll help you”.

At its core essence, that’s what my Entrepreneur course bundle is about – a very practical, not too technical approach to marketing automation and everything that surrounds it to help you build your personal brand. Eventually, it’ll help you to run your business on auto-pilot – freeing up your time and resources to do what you love most, and allowing you to focus on those components of your business that you enjoy most.

Entrepreneur Course Bundle

Wilko van de Kamp Author

WILKO VAN DE KAMP is the author of #1 international best seller The Freedom Project and several other books and e-books. He's also an award-winning photographic artist, and professional world traveler. His inspiration comes from traveling all over the world. He calls the Canadian Rocky Mountains his home, and the rest of the world his office. He has been capturing our wonderful planet, and it's beautiful inhabitants, for more than half his life. Wilko has spent his life traveling the world to capture awe-inspiring images for those who wouldn't see them otherwise, and to inspire others to embark on their journey of a lifetime. Through his art, writing and appearances as a keynote speaker he enjoys sharing his colorful experiences with the world. Visit him online at