The problem with virtual assistants

A while back I wrote an article about virtual assistants and how they can help small business people, or even busy non-business people who just need someone to take care of some phone calls, emails or research every once in a while. I’ve heard stories of busy moms, as well as fellow entrepreneurs who were able to claim their time back using a virtual assistance company.

But it’s not all perfect. Right in the week where I released my book about Happiness, my assistant seriously dropped the ball several times. Murphy’s law was right, again. Anything that can happen will happen, and right when I needed them the most one of my assistance companies left me out in the rain. I did receive a sincere apology from their customer support person, but it left me feeling uncomfortable. Is the virtual assistance bubble about to pop?

Anything that can happen will happen

The problem with virtual assistants lies right in their title: they’re virtual, invisible. Both from the perspective of the client (me)…