Last week I was inundated with negativity. To break the pattern, at the end of the week, I decided to watch the Apple keynote about their new product releases.
It’s so obvious how everything that was said is charged with positive acronyms, maybe a little too much from time to time. They never speak of colours, but only of amazing colours (with the second “a” extra emphasized: amaaaaaazing).
All these positive words made me feel a little better. And as a result, I made an additional contribution towards my “Apple Tax” and purchased another bunch of iStuff. Because I like to focus on health monitoring and living better, as all their positive messaging had suggested.
I totally fell for the marketing tricks in the presentation. Apple of course carefully constructed their event. The subliminal messaging was fully intentional to make me feel positive. The result is I ended up subscribing more to their products and services.
Telling Your Story
What is your messaging intended to do?
What’s the design of the story you tell?
Are you sharing confusion, frustration, and use words with a negative undertone in some or everything you do? Or are you carefully and intentionally selecting the words you use, focusing on uplifting collaboration and being together with others. The words you choose matter in building the story you tell about yourself.
How will you select yours?