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Why The Words You Use Matter Why The Words You Use Matter
Last week I was inundated with negativity. To break the pattern, at the end of the week, I decided to watch the Apple keynote... Why The Words You Use Matter

Last week I was inundated with negativity. To break the pattern, at the end of the week, I decided to watch the Apple keynote about their new product releases.

It’s so obvious how everything that was said is charged with positive acronyms, maybe a little too much from time to time. They never speak of colours, but only of amazing colours (with the second “a” extra emphasized: amaaaaaazing).

amaaaaaazing

All these positive words made me feel a little better. And as a result, I made an additional contribution towards my “Apple Tax” and purchased another bunch of iStuff. Because I like to focus on health monitoring and living better, as all their positive messaging had suggested.

I totally fell for the marketing tricks in the presentation. Apple of course carefully constructed their event. The subliminal messaging was fully intentional to make me feel positive. The result is I ended up subscribing more to their products and services.

Telling Your Story

What is your messaging intended to do?

What’s the design of the story you tell?

Are you sharing confusion, frustration, and use words with a negative undertone in some or everything you do? Or are you carefully and intentionally selecting the words you use, focusing on uplifting collaboration and being together with others. The words you choose matter in building the story you tell about yourself.

How will you select yours?

 

Wilko van de Kamp Author

WILKO VAN DE KAMP is the author of #1 international best seller The Freedom Project and several other books and e-books. He's also an award-winning photographic artist, and professional world traveler. His inspiration comes from traveling all over the world. He calls the Canadian Rocky Mountains his home, and the rest of the world his office. He has been capturing our wonderful planet, and it's beautiful inhabitants, for more than half his life. Wilko has spent his life traveling the world to capture awe-inspiring images for those who wouldn't see them otherwise, and to inspire others to embark on their journey of a lifetime. Through his art, writing and appearances as a keynote speaker he enjoys sharing his colorful experiences with the world. Visit him online at www.wilko.ca