A powerful yet simple strategy to increase the sales of your book ten fold

Have you written a book, or are you thinking about it? I teach new authors every week that writing a book and being able to hold a physical copy in your hand is the easy part. Once your book is there it’s time to get rid of it. I wouldn’t have written my book The Freedom Project if I didn’t have a message to share. Like any author, I want to share that message with as many people as possible. Not just to generate book sales, but more importantly to get an idea I’m passionate about, out into the world. To do that, I continue to keep trying new things and find different ways to promote my books, and those of the authors I work with. The strategy I find works best, is to slightly change the way we think about selling books.

If you want to be successful as an author, you’ll have to understand the difference between features and benefits. Features are tangible and benefits are intangible. Features describe what a product is or has based on physical or tangible characteristics. Benefits are …