Can You Really Get Big-Time Nationwide Publicity As A Creative Entrepreneur?

If you run a small business, are a creative entrepreneur, an author, or an independent freelancer, it is inevitable that you will need some sort of publicity to be successful. Most will have some type of small publicity, but why not think bigger? You probably are thinking “big-time publicity is only for big-time companies“.

Nothing could be further from the truth.

Telling good stories

The everyday life of a journalist involves searching diligently for good, new stories and they will pick up a good story from a small company just as readily as from an established firm. I teach authors in my book writing class this simple principle. But knowing this is key to get any sort of media attention as an entrepreneur.

But how do you go about finding journalists who are interested in writing about your product or service, and giving your brand the attention it deserves? To get started, you can search for members of the media who write about your niche and reach out to them to try and develop a relat…