Fake It Until You Make It. Or Should You?

You may have heard Jay Abraham speak about his world-renowned strategy of preeminence. Preeminence is the quality of being superior. This is what you want for your business. You want to be superior. You want to stand out. You want to be distinct and unique, and for good reason.
The best reason to stand above the crowd is because you are, simply, among the best or THE best. If you’re not effective, you’re definitely not the best. If your clients can’t place their trust in you, if they can’t depend on you to deliver on their needs every time, you will constantly struggle to reach the results you’re looking for. You can’t be considered the best at what you do, if nobody actually thinks you are. Yourself included.
Fake it until you make it?
This is why it is very important to move with integrity. Being the best has nothing to do with playing tricks on your audience, but everything with delivering value. “Fake it until you make it” is outdated, thanks to information being free and abundant on…
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