Spending More On Marketing Techniques Than You Earn?

There’s Facebook. There’s Twitter. There’s YouTube. As creative entrepreneurs, they tell us we have to do so much: webinars, blogs, websites, social media ads, it never ends. And then there are marketing professionals out there looking for clients, folks who are eager to grow their business helping you do exactly that. Nothing wrong with that. I appreciate anyone trying to build a business and doing something meaningful with their time.

And that’s where the problem lies. None of it works. It’s not meaningful to anyone else. “Strategy calls” are just covered up sales calls. Most “webinars” contain no value at all. “Social” media isn’t all that social. And yet, as creative entrepreneurs, we’re being told every day what to do. We have to complete a laundry things of “stuff” we aren’t yet doing, and the one new addition will be the one that brings us success.

I have to ask the question: Is any of it true?

The thing is, out of all the things I “have” to do to be successful, none of the option…