Why I’m Riding to Live — And Why I Need Your Help
This ride isn’t just about motorcycles. It’s about men’s health, hope, and taking action.
If you’ve followed me for a while, you know I’m passionate about two things: freedom and purpose. Whether it’s on the open road or halfway across the world, I believe in living fully — and doing what I can to give back.
This year, I’m riding for something close to my heart: the fight against prostate cancer.
Prostate Cancer Is Personal
Prostate cancer is the most common cancer in Canadian men and the second leading cause of cancer-related death. 1 in 8 men will be diagnosed in their lifetime.
These numbers aren’t just statistics — they’re someone’s partner, father, brother, friend.
I ride to honour them. I ride for those still fighting. I ride to raise awareness and help fund the work of Prostate Cancer Foundation Canada (PCFC) — an organization that’s been supporting patients and their families for nearly three decades.
The Ride to Live
The Ride to Live is more than a motorcycle event. It’s a statement. It’s about showing up, making noise, and driving change — both literally and figuratively. This year marks the 16th annual Ride, and I’m proud to be part of it once again.
PCFC is entirely volunteer-based, and the work they do — from funding life-saving research to supporting men through their diagnosis — is only possible because of people like you stepping up.
How You Can Help
If you’ve ever thought, “I wish I could do something,” — this is your chance.
✅ Make a donation — every dollar counts
✅ Sponsor my ride — link below
✅ Share this post — help spread the word
✅ Volunteer — even if you don’t ride, you can still get involved
Your support — big or small — will help make a real difference for men and their families dealing with prostate cancer.
👉 Click here to sponsor me now.
Let’s Give Back the Gift of Health
We all know someone who’s been affected by cancer. This is a chance to give back, to honour them, and to fight for a future where fewer families have to go through this.
Thanks for reading — and for standing with me.
Live free. Ride safe. And please give generously. 🙏
~ Wilko