Wristbands: my business card

I often say “I don’t carry any business cards”, which is not completely true. I do have business cards. About ten thousand of them. I ordered those for a large show where the expected attendance was about fifty thousand people. I just wanted to be prepared and ordered, what I thought to be, enough business cards.

Those turned out to be more than enough. Much more. For many years to come. I still have about nine thousand of them left in my studio. Slowly but surely I keep giving them out. They don’t contain any time-sensitive information so it’s all good. But I didn’t give out nearly as much business cards as I thought.

Why? Wristbands, that’s why. Custom debossed, silicone wristbands, with my website address on them. I always have one (or two) on my wrist, and they’re super easy to give away. Instead of taking my business card, people often ask for a colourful wrist band instead. Admitted, they are a bit more expensive to make than traditional business cards, but the benefits are huge. …