Staying in the cheapest hotel possible is often not the experience that’s worthwhile remembering, but yet a lot of travel agents have issues selling the better hotel rooms and asking for a little more money. My travel agent hardly ever gets me the cheapest rate; instead they get me the best experience with many extras and benefits included, like free meals, upgrades and other bonuses. If you take those into consideration, some of my stays weren’t only free, but I actually made a profit by staying at a high-end hotel, even though my initial payment was higher than when I would have stayed in a cheaper place across the street.
The real value of something has very little to do with the price tag that’s associated with it. Remember the last time you went shopping, and found exactly what you wanted at a price that was well below what you had imagined you would pay. We call that a “good deal”, because we think the dollar amount is less than expected. The real value has nothing to do with the dollars, but with the idea that you wanted that item to begin with. The value is in what that item means to you. It’s not about the lesser amount, it’s about the higher value you associated with it that makes you want it.
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