Living by Experience - Travel and Photography Lifestyle Magazine
Small Business Owners: People want to hear from you – but hate seeing your ads Small Business Owners: People want to hear from you – but hate seeing your ads
Are you an entrepreneur or small business owner? Relax. People actually want to hear from you. They just HATE seeing your ads. Research shows... Small Business Owners: People want to hear from you – but hate seeing your ads

Are you an entrepreneur or small business owner? Relax. People actually want to hear from you. They just HATE seeing your ads. Research shows time and time again that they think there’s too many, they’re too intrusive, and all the tracking is downright creepy. It’s not for no reason that Facebook appears to be constantly answering questions in one privacy investigation after another. Sure, some of the breacher were due to their third party app developers, but nobody can deny they probably know more about you than you like to care about. Anonymized data or not, meaning they cannot link the profile they have of you to your name, the data is still being captured. And when the data is there, someone, at some point, will find a use for it. Whether you like it or not.

Now the real question is whether you, as a small business owner, want to associate yourself with those practices. Sure, marketers tell us “ads are the future”, and as long as your pockets are deep enough there might be a partial truth in there somewhere. Call me naive, but I enjoy hearing from the people I like to follow. I want to receive their emails and updates. And if they have something to sell, as long as it aligns with my goals, I’m likely to make the purchase. No creepy tracking or “retargeting” required. Actually, if I do see ads from a site I visited show up elsewhere across the web (creepy), that business loses points and personally, I’m less likely to buy from them. Have you ever been to one of those furniture stores where you just cannot shake the annoying commission-paid salesmen who simply won’t let you browse the store in peace? Car dealerships are notorious for this too. But once you know this, you can have some fun with it.

I run my businesses following this “attraction marketing” approach. Other than statistics, the fact that you’re reading this post right now is not being tracked for the purpose of spamming you with an ad for one of my entrepreneur courses later. (If you want to sign up, the link is below.) Building a business the right way may sometimes take a little longer than mass-blasting ads into the interwebs. But at least I’m not “creepy”. Time to revisit your marketing approach?

Learn More

 

 Growth Hacking highlights:

Your Brand
Everyone has a personal brand – and it can work for you, or against you. With a clear(er) understanding of what motivates you as a creative entrepreneur, you’ll learn to use your angle in your favour.

Your Web Presence
We’ll start on a marketing plan to enhance this in your online presence. We’ll also go over your website, SEO and social media approach.

Growth Hacking
A look behind the scenes of social media, and how to leverage time-tested principles to enhance your personal brand and amplify your reach.

Take the fast track to structurally improve your online presence and develop the essential skills to turn your personal brand into your own legend. Click the button to get a free preview of my new growth hacking course for creative entrepreneurs.

Growth Hacking Preview

Wilko van de Kamp Author | Artist | Advisor

Hi, I’m Wilko van de Kamp, creator of Liberty Training Academy and author of the Freedom Project book series. For more than 15 years, I have helped people and their companies achieve their own results beyond their goals. I work with authors, coaches and experts to build their brand to become a #1 industry influencer and increase their impact on the communities they serve. We focus on every aspect of personal brand building through technology and storytelling, with a relentless focus on accelerating the achievement of their personal, professional and financial goals. And I would love to do the same for you! To get a conversation started, please text me directly at 587-417-2697.