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Small Business Owners: People want to hear from you – but hate seeing your ads Small Business Owners: People want to hear from you – but hate seeing your ads
Are you an entrepreneur or small business owner? Relax. People actually want to hear from you. They just HATE seeing your ads. Research shows... Small Business Owners: People want to hear from you – but hate seeing your ads

Are you an entrepreneur or small business owner? Relax. People actually want to hear from you. They just HATE seeing your ads. Research shows time and time again that they think there’s too many, they’re too intrusive, and all the tracking is downright creepy. It’s not for no reason that Facebook appears to be constantly answering questions in one privacy investigation after another. Sure, some of the breacher were due to their third party app developers, but nobody can deny they probably know more about you than you like to care about. Anonymized data or not, meaning they cannot link the profile they have of you to your name, the data is still being captured. And when the data is there, someone, at some point, will find a use for it. Whether you like it or not.

Now the real question is whether you, as a small business owner, want to associate yourself with those practices. Sure, marketers tell us “ads are the future”, and as long as your pockets are deep enough there might be a partial truth in there somewhere. Call me naive, but I enjoy hearing from the people I like to follow. I want to receive their emails and updates. And if they have something to sell, as long as it aligns with my goals, I’m likely to make the purchase. No creepy tracking or “retargeting” required. Actually, if I do see ads from a site I visited show up elsewhere across the web (creepy), that business loses points and personally, I’m less likely to buy from them. Have you ever been to one of those furniture stores where you just cannot shake the annoying commission-paid salesmen who simply won’t let you browse the store in peace? Car dealerships are notorious for this too. But once you know this, you can have some fun with it.

I run my businesses following this “attraction marketing” approach. Other than statistics, the fact that you’re reading this post right now is not being tracked for the purpose of spamming you with an ad for one of my entrepreneur courses later. (If you want to sign up, the link is below.) Building a business the right way may sometimes take a little longer than mass-blasting ads into the interwebs. But at least I’m not “creepy”. Time to revisit your marketing approach?

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Photography PrintsYour Brand
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Wilko van de Kamp Author

WILKO VAN DE KAMP is the author of #1 international best seller The Freedom Project and several other books and e-books. He's also an award-winning photographic artist, and professional world traveler. His inspiration comes from traveling all over the world. He calls the Canadian Rocky Mountains his home, and the rest of the world his office. He has been capturing our wonderful planet, and it's beautiful inhabitants, for more than half his life. Wilko has spent his life traveling the world to capture awe-inspiring images for those who wouldn't see them otherwise, and to inspire others to embark on their journey of a lifetime. Through his art, writing and appearances as a keynote speaker he enjoys sharing his colorful experiences with the world. Visit him online at www.wilko.ca