Build your email list they said. It’ll be fun they said. So I did. And I enjoy the process of sharing content. But most email readers are passive. 70-80% don’t read anything, and the remainder doesn’t do much, or anything at all with what they’ve read. What group are you in? Are you conscious about your email newsletter subscriptions?
Email is Dying
Spam filters make communicating via email harder every day, which is a great thing to keep Nigerian princes out of your inbox, but can be tricky if you’re legitimately trying to communicate with people who have actively indicated they want to hear from you. Email is more and more becoming like social media: what you see in your timeline (or inbox) is increasingly controlled by bots and algorithms.
So I sent an email saying “I want to hear from you – please text me, just say Hello”. Here’s what happened.
The responses and reactions I received can roughly be categorized in three groups:
- 2% of people replied to my email with “Hello”, and nothing else. They must have missed the texting part, or were trying to be funny.
- 1% of people unsubscribed. This happens all the time via email but apparently more so if you’re indicating you’re a human being looking to be connected more closely than online and via social media.
Some “keyboard warriors” even sent some passive aggressive responses, from their business email. Odd. This is not an airport, no need to announce your departure when you unsubscribe. Being (passive) aggressive about it is like the plumber van cutting you off in traffic not realizing their logo and phone number are plastered all over the van. I wouldn’t call the bad driver, but even if you were the last plumber on earth I would never do business with you.
This is not just my rant – from my clients I hear similar stories frequently. There’s a human being on the other side of the internet that you might not see, but it still there. You never know what that person is going through in that moment and it’s very unnecessary to behave different over email or online than you would in person.
The Third Category
Luckily – these first two categories were maybe loud, but overall made up a very, very small percentage of people. The largest group (97%) of responses was the third group:
3. People texted me to have a real conversation and stay in touch.
The third category did ask one question over text a lot though: is it REALLY you?
Funny how we’re so brainwashed to live in a world controlled by bots and algorithms that when you post your actual number nobody believes it’s you.
So let’s try this again: 587-417-2697
Let’s actually connect. Don’t “like” me. Text me. Seriously. 🖤 You can add me to your contacts by scanning the QR code with your smartphone camera, or clicking the button below.