Don’t Just Follow Me – I Want To Hear From You

The worst type of email unsubscribes are “friends” that were apparently lurking at your content and then just left without ever saying anything. I hear the same complaint from business owners all the time. The lack of support on social media is overwhelming. Part of this is due to the social media algorithms censoring what we see and filtering anything out that’s not polarizing enough. On the other hand, as a society we’ve also become more and more passive about the things that matter most.

If you follow people physically, in real life, without talking to them it’s creepy and stalker-ish. So why do we do this online? Why do you follow anyone on social media without ever saying “hello”?

End of rant. Instead, cheers to those who do respond, take action, and stay connected.

Be less passive about who matters most

Let’s reverse that trend of passiveness. You can support the business of someone you know, even without buying from them. Without sales every business will eventually disappear, but …