It’s Not About Doing More. It’s About Sharing What You Already Know
Why your story, your path, and your progress can help others break free
Most people only ever see the good side of the story, the finished product. Even if there was a lot of struggle or hard work involved to get to that point. Social media has us brainwashed into only sharing the “good stuff”. Our “friends” only see the shiny book launch, the polished workshop, the refined course, the inspiring keynote.1
After having dedicated so much of my free time to training my mind and body, I love sharing and leading those kinds of educational sessions. My most influential teachers and coaches always asked me to pass the message along, and help others as much as possible. What doesn’t get shared enough is the emotional and energetic cost of showing up that way. I’m not here to complain, just to share the other side of people in the spotlight, the side that doesn’t get highlighted often.
What surprises most people I meet, is that I’m not naturally extroverted. I’ve learned how to present well, how to connect, and how to hold my space — but I’m a trained extrovert at best.2 Every time I lead a session, my students walk away feeling energized and inspired (or at least, that’s the hope). Meanwhile, I’m ready to crash. I don’t just want quiet after—it’s a non-negotiable need.
That’s where my creative work steps in. My writing, photography, and personal projects I don’t always post about. They’re not just hobbies or side hustles. They’re how I reset. Creating refuels me, in a way almost nothing else can.
We teach what we need to learn
There’s a saying that floats around: those who can’t do, teach. And then there’s the punchline: those who can’t do, teach gym. Some of my coaches would kill me for saying that - but I believe most of them are trying to kill me anyway, disguised as “marathon training”.
Luckily for my students, I was never very good at either. But I could do. And now I teach through the doing.
There’s value in that — in being the kind of teacher who isn’t there to preach theory, but to show you what’s possible.
I’m not here to tell you what to do. I’m here to share what I’ve tried, what worked, and what didn’t. I’ve taken my bruises so you can take a shortcut.
Behind the scenes of a great class
After hosting a seminar or workshop, the part most people don’t see is everything that happens after. The follow-up emails. The replay links. The bonus materials. The accountability nudges. The encouragement.
That’s where I rely on smart systems — and my virtual assistant — to make sure things get done, without me having to burn out in the process.
But I want to be clear: nothing leaves my digital doorstep without my fingerprint on it. I use automation, yes. But I don’t believe in robotic replies. I still want to touch every message, make sure it’s the right tone, the right moment, the right person. That human element matters more than any algorithm.
Further Reading
So often we end up comparing ourselves to “others”. When we compare we always lose, and put someone else on a pedestal. Full story here.
Every quarter, I set my goals for my life as a creative entrepreneur. Which sometimes means I spend a weekend (or even a week) resetting myself. Forgetting about everything I’ve been doing – and looking at what still works, and what doesn’t. Details here.