Most people imagine the idea of passive income1 as this fantasy land where you sip cocktails on a beach while money magically flows into your account. That story sells well on (mostly fake) social media posts, but it’s not quite real. Even some of the passive income gurus say (in their fine print), “the average person gets little to no results”.2
The online presence I’ve built over the last decade or so is far less glamorous on the surface. There are no beaches or luxury jets (well, not always), but there is something better: peace of mind. The freedom to step away from my inbox, go for a run, or ride my motorcycle without wondering if I’ll miss a sale or drop the ball on something important.
Because the truth is, I’ve made course sales while running marathons. And I’ve sold prints from my photography collection while carving corners on my Harley. Not because I’m some kind of genius. Not because I don’t put in the effort. But because I set up a business that doesn’t fall apart when I step…
